Barbara Sullivan

Casino Hosting / Player Development

Are you satisfied with the revenue being produced by your marketing team?

Is your operating plan working as you would hope? 

Are your casino hosts driving revenue as you would hope? 

Do you have the right staffing? 

Are your casino hosts and player development personnel adequately prepared before they hit the casino floor?

Do they understand their job duties and how to execute them?

Are they held accountable? 

Do they have the tracking systems, technology, and tools to do their jobs?

Do they display the leadership qualities you expect from a casino host team?

Do they understand the new era of web based mail and how they can help fulfill this vital need?  

Are you satisfied with the feedback and communication within your casino host team?

Do they operate as a team?

Are your team leaders trained to hire personnel who will improve your operations and revenue?

Call today and I will customize a week of consulting that will enable your casino host team to be truly successful . . . .  I am also available to hire and train new teams, and show the team leaders how to build their team successfully. 

SUMMARY OF QUALIFICATIONS

·         Ethical and professional with well developed skills for marketing and sales; ability to oversee entire project development and management by blending differing personality types, backgrounds and age groups into a smooth running production team.

·         Cost effective and results oriented.  Experienced in negotiations, oral presentations, and new business development.

·         Articulate, creative, innovative; professional appearance and communication skills.

·         Proven ability to maintain confidential profitable client relationships.

·         Opened 2 casinos – Foxwoods 1992 & MGM at Foxwoods 2008

FOXWOODS RESORT AND CASINO

Mashantucket, CT

(largest casino in the United States)

Casino Host Manager / Senior Executive Host, May 24, 1998 – October 18, 2008

·         2006 Supervisor of the Year for Foxwoods Resort and Casino

• Hired and Trained Assistant Managers, Casino Marketing Hosts for Opening of MGM.  Operationally started both the Casino Host Department and the Dream Rewards Club at MGM.  This included 6 Asst. Managers of Casino Marketing who oversaw the Casino Host Department and the Dream Club, 9 Casino Hosts, and over10 Marketing Representatives for the Dream Club.  After opening, I was instrumental in handling needed reorganization of departments which included hiring another Assistant Manager who was directly responsible for the oversight of the Dream Rewards Club.

• Hired, trained, and supervised Casino Hosts and Executive hosts for Foxwoods. This included on average 16 Executive Hosts and 40 Casino Hosts.

• Maintained positive morale for hosts and executive hosts.

• Established positive customer relations on the floor.

• Established policies and procedures for the departmental manual.

• Conducted yearly evaluations for all Executive Hosts and consulted on Casino Host evaluations.

• Made decisions on all hosts’ requests for vacation & personal days off.

• Planned weekly schedule for casino host department.

• Evaluated monthly non-gaming reports for host department.

• Evaluated effectiveness of all Executive Hosts and Casino Hosts using production reports.

• Generated slot machine exception reports for daily income audits.

Foxwoods, Executive Marketing Host, 1996 – 1998

·         Supervised a large team of casino hosts. (up to 94 Casino Hosts and Executive Hosts within the department)

·         Established positive customer relations on the floor.

Foxwoods, Casino Marketing Host, 1993 – 1996

·         Maintained a high caliber customer base by emphasizing good public relations on the casino floor, including developing personal relationships with customers.

·         Determined the amount of complimentary service to be awarded to each casino customer based on computer analysis of individual play activity, including trend and projection analysis.

Foxwoods, Sales and Marketing, 1991 – 1993

·         Developed operational procedures for marketing department for grand opening of Foxwoods Casino (February 1992), including group sales, direct mail, and bus marketing.

·         Planned initial promotions for marketing department.

·         Traveled to meet and work with regional tourism and transportation entities to establish relationships and to create Foxwoods as a year-round destination, including planning promotions and policies. 

·         Developed relationships with and combined promotions with area hotels to accommodate customers.