Casino Psychology

Leprosy, Ebola Virus, Bubonic Plague and Problem Gaming

What do they all have in common?  Probably not too much but how else do you focus ones attention on such horrible diseases.  One could possibly argue that Leprosy, Ebola Virus and Bubonic Plague are not common illnesses but never-the-less their effects can be both devastating and catastrophic.  Problem gaming is also an illness that can also have catastrophic consequences not only for the victim but also for the innocent families of the victims.  Nobody likes to talk about negative topics and therefore it is often easier to avoid talking about them or even worse, pretending that they do not exist.So, who really cares about problem gaming?  I do for one and fortunately most responsible casino executives and managers also care about it.  In recent years the casino industry overall has begun to take a much more proactive rather than reactive approach to the way they handle problem gaming.  Senior management does seem to understand all of the various issues.  However, as an industry we still have a way to go to properly educate as many employees as possible in the gaming industry.   

I used the term educate rather than train for how we deal with our employees.  We train horses and we train dogs but we educate people.  Therefore, an on-going progressive educational program about problem gaming is one of the keys to success.  The gaming industry in general needs to be commended on their efforts in recent years to properly train their staff to recognize the early signs of problem gaming to allow management an opportunity for intervention before it is too late.  […]

By |February 24th, 2013|Casino Marketing, Casino optimization, Casino Profitability, Casino Psychology, Marketing, Miscellaneous, Problem Gaming|Comments Off on Leprosy, Ebola Virus, Bubonic Plague and Problem Gaming

Physics, Psychology and the Casino Industry

The other day my wife called me and asked me what I was doing.  I gave her the standard one word answer – “working”.  She then asked me what I was thinking.  I gave her the standard one word answer – “nothing”.  We often joke back and forth like this but basically she was curious as to what I was doing and what I was thinking that day.  I then told her that I had a meeting with one of our Table Game Shift Managers. She questioned me about what a Vice President of Casino Marketing and a Casino Shift Manager would talk about on a rainy day?  I told her that at xxxxx Casino we discuss normal casino business matters as well as some very unusual and different things such as physics and psychology.  She couldn’t tell if I was joking or serious.  We are very fortunate to have a lot of very bright and creative people on our team here at xxxxx.  Ken is one of them.  He always challenges me with unusual questions which I enjoy.  At our meeting, we had an interesting discussion about behavioral habits and the way certain players develop some very unusual gaming habits.  This caused us both to wonder why? […]

By |February 20th, 2013|Casino Marketing, Casino optimization, Casino Profitability, Casino Psychology, Marketing, Miscellaneous|Comments Off on Physics, Psychology and the Casino Industry