My 14 year old son and friends were working on a school project related to marketing.  Their goal was to develop a business plan and market a new product.  Their first task was to find a new product to market.  They actually did a great job and found a really unique product that almost everyone would have a need for.  It is a multi-functional new type of flash light that uses numerous LED light bulbs.  In fact, it has 54 LED bulbs built into it.  It is one of the brightest lights on the market today.  The only one brighter was designed for military use and is actually not that much brighter than the Safe-T-Lite.  The only big difference is price.  The military model costs about ten time more than this commercial model.

My son and his friends were looking for a niche market for this unusual flash light.  I told them that I thought it would make an ideal give-away gift for casinos.  Most casinos look for unique gift items that will appeal to their players and also offer high perceived value. The product is unique, the packaging and size are perfect and the price is fantastic ranging from $14.95 to $19.95 F.O.B. New Jersey depending upon quantity.  Their first task was to write their copy for their ad.

Remember my previous article about “Perception is reality and reality is perception in the casino business.  The casino business today is not about making money, it is about creating value for our customers. Create the value first and making money will be much easier.”

Obviously my son and his friends want to make some money as well.  They were able to learn that this particular product is a single source product which means that it is only available in the United States through one vendor who has an exclusive on the Safe-T-Lite.  This makes it much easier and faster for many casinos who normally bid out items through their purchasing department.

Their  ad copy reads: “When the power goes out and you can’t see your hand in front of your face there’s only one light you can turn to, Safe-T-Lite.   Safe-T-Lite is a handheld, battery operated, multi-purpose light. Unlike a flashlight it produces a 180◦ cone of crisp, white light making it ideal for illuminating a home, office, cabin, cubby, tent or dorm. And it can deliver that light for 72 continuous hours before its six AA batteries need replacing.Safe-T-Lite produces an amazing 340 lumens of light, as much as a 25 watt bulb which is extremely bright for a portable flashlight.  It is also light-weight, compact and very durable.

Safe-T-Lite comes with a matching base that allows it to be seated vertically or horizontal-ly or mounted on a wall.  Two strategically placed strong magnets permit it to be attached to any metal surface, be it a tool box, quarter panel or refrigerator. And a built in metal hook allows it to be hung. Be prepared for any eventuality.  Equip you home, office, automobile, boat  or RV with a Safe-T-Lite.  Never get caught in the dark again.”


54  long life LEDs

150,000+  hour operating  life

340 lumen output

Weight:  9 ¾ oz

Dimensions:  9 ¾ x 1 ½

Uses 6 AA batteries

I told them that people shop with their eyes so that they would be better off if they could produce their own 60 second YouTube Video Commercial or Info-mercial.  They worked on it all weekend and did a reasonably good job. Watch their brief 60 second video and you will better understand the universal appeal of their product: Safe-T-Lite Video

is the perfect, low cost, casino gift for your players and guaranteed to be appealing and satisfying.  The back side image of the packaging is below which also gives more detail:

For additional information or pricing, please contact John Karoul c/o me, Steve Karoul, at Please pass this on to the person who purchases gift items for your casino.